Looking to refresh your Airbnb but unsure where to start? Here are five easy steps to help you create a space that guests will love.
When preparing your property for guests, it’s easy to overlook the importance of good design. Many hosts throw together furniture and decorations, thinking it’ll be enough. But great photos are key to attracting bookings, right after location and price.
Guests notice the effort you’ve put into your space and will treat it with the same level of care. A well-designed space not only shows you care about their comfort but also makes them appreciate your property more. While it might take some extra work upfront, thoughtful design can attract the right guests, leading to fewer issues and more income over time.
Not sure where to start? Here are five easy steps to guide your Airbnb design, whether you’re planning a full makeover or just need some inspiration.
1. Start with a Plan
Good design starts with a plan. It doesn’t have to be complicated—just ask yourself some key questions: How do you want the space to feel? What style matches the vibe of the area? And most importantly, what kind of guests do you want to attract?
For example, if you’re aiming for families, create a cozy, child-friendly space. If young professionals are your target, consider a minimalist design with a functional workspace.
Once you know your ideal guest, plan accordingly. Think about your location too—a beach-themed design works better by the coast than in the city center. Choose a color scheme and style early on, and stick to it. A mood board or Pinterest board can help keep you on track.
2. Focus on Quality
The foundation of great design is quality, and this is where most of your budget should go. Start with durable flooring and neutral furniture that will last and easily match any future color changes.
Ensure your guests have a great experience from the start. Invest in a sturdy bed frame and a comfortable mattress. Design a kitchen that’s both good-looking and practical. When in doubt, keep it simple—less clutter is always better in a rental space.
3. Add Warmth and Comfort
With the basics in place, it’s time to make the space feel welcoming. Add some cushions, cozy blankets, rugs, lamps, and plants. These small touches can make a room feel instantly more inviting.
Make sure these extras match your chosen style and color scheme. Don’t overdo it—your goal is to create a warm, welcoming environment, not a cluttered one. Aim for “just the right amount” of coziness.
4. Give It Character
Now that your rental has all the essentials, think about how to make it memorable. How will your listing stand out from the rest?
The key is to add character. While some hosts try to copy the neutral, hotel-like look, guests choose Airbnb for a unique experience. Highlight what makes your home special. Is it in a cool neighborhood? Display local artwork or offer a welcome basket with local treats. Was your home designed in a specific style?
Pick furniture or decorations that reflect that. Just avoid anything too valuable in case it gets damaged.
5. Make It Easy for Guests
Finally, great Airbnb design is about making things easy for your guests. Travel can be stressful, so make sure your space is simple to navigate and enjoy.
One way to do this is by adding clear signs. Frame and display Wi-Fi instructions in the living room. Provide a printed document with check-out instructions and place it by the door. If you have security devices, let your guests know so they feel safe.
These signs help guests find what they need without searching through the app, saving you from answering the same questions over and over. For a nice touch, create a short guidebook with neighborhood tips and leave it on the coffee table or kitchen counter.
Ready to Welcome Guests?
Once your space is ready, make sure your listing photos show it off. It’s a good idea to hire a professional photographer to capture your home in its best light. As bookings start coming in, see if you’re attracting your target guests. After hosting your first few guests, ask for feedback to see if your design is working.
Also, keep an eye on social media. Guests often share places they love, whether it’s a great review or a photo of their favorite room. These organic promotions are priceless for your Airbnb.
Now you're ready to make your Airbnb stand out and attract guests who will love your space as much as you do!